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Last week, Apple’s Chief Design Officer (CDO), Jonathan Ive put down his papers. The man was the mastermind behind the minimalist and elegant designs of everything from Macs to iPods and even the iPhone. According to experts, Ive’s resignation marks the end of the Steve Jobs era in the company. Naturally then, this resignation has sent Apple’s shares tumbling, causing a loss of a whopping $9 million, which can be loosely translated to approximately ₹62 crore. This is just a million short of the share loss Apple incurred when its late founder handed in his resignation citing health reasons back in 2011.
Ive joined the company back in 1992 and worked on projects starting from the iMac that released in 1998. He then helped create a line of simple yet powerful devices under the company’s lable, starting from the Macbook till the iPod. However, his greatest creation remains the sleek design of the iPhone, which slowly became the product that carried the company on its back. It still remains the most profitable product of the company, till date, despite recent dipping sales. A lesser known fact about Ive is that he is the man behind the familiar soothing voice that is often narrating product announcement videos.
Through his duration in Apple, Ive was Jobs close aide and in 2015, four years after the latter passed away due to cancer, Ive was promoted to CDO. With this position, he also took over maintaining the look of Apple’s retail stores and office spaces.
However, his resignation won’t spell hell for the tech giant. Ive is now starting up his own independent design firm called LoveFrom and has already confirmed Apple as one of their primary clients. “Apple will continue to benefit from Jony's talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built,” CEO Tim Cook was quoted as saying.
Though Apple is already in hot waters as the ongoing trade war between America and China has led the company to downgrade its earnings forecast, for the first time since 2002. This can be largely attributed to the declining sales of iPhones. As a result, the company which once held a net value of over $1 trillion is now placed at $919 billion.
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