Clarity14 - seoClarity's Enterprise SEO conference
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Presentation of Benj Arriola at the Clarity '14 Conference in Austin Texas, Sept. 25, 2014 on how to make enterprise SEO clients take action in implementing SEO strategies & tactics.
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Clarity14 - seoClarity's Enterprise SEO conference
- 1. SEO Clients Take Action Benj Arriola VP SEO, Internet Marketing Inc.
- 2. SEO Conference Speaker 2014 Clarity ‘14, eMarketing Conference, SEO Summit, TRSA Sales & Marketing Summit 2013 SMX, PubCon, IMC, IRCE, EmMeCon, Emory University, eMarketing Conference 2012 IABC, OMS, MORCon 2011 SEMCon, MORCon, Bataan Bootcamp 2010 PubCon, San Diego eCommerce Summit, SEMCon 2009 SMX, SEMCon 2007 SEMCon Multiple SEO Contest Winner 2009 SEO Contest by NetBuilders.org - 4th 2008 Promote Your Business SEO Contest by Branders.com - 2nd 2008 SEOContest2008 by UK Webmaster World - 2nd 2007 SEO World Championship by Get Updated - 1st Place 2006 Vogermilten SEO Contest - 1st Place Benj Arriola VP SEO Internet Marketing Inc. benj@internetmarketinginc.com @benjarriola
- 3. So What? I’m Paying You Anyway
- 4. Freelance SEO, SEO Boutique & the Digital Agency Freelance SEO Small SEO Business Large Digital Agency Same Onpage SEO, Same Offpage SEO Smaller Client Larger Client Specialized Comprehensive Integrated Less Pages, Less Keywords More Pages, More Keywords Less Stakeholders More Stakeholders Simple Technology Complicated Technology More Action Less Action No Action = No Results, No Results = No Renewal
- 5. SEO Implementation Triple As Action Acceptance Assurance
- 6. SEO Center of Excellence Education & awareness program bringing all stakeholders to a common level of SEO understanding. This avoid delays and push backs caused by multiple layers of approval or a lack of knowledge.
- 7. SEO Center of Excellence - 4Ts Hierarchy of Needs Teamwork Talent Training Tools
- 8. Teamwork Talent Training Tools SEO Center of Excellence - 4Ts Hierarchy of Needs Teamwork Talent Training Tools Teamwork Talent Training Tools Marketing Knowledge Content Writing Knowledge Technical Knowledge Great SEO Copywriters, Social Media Managers, PR Staff Web Designers, Web Developers, Network Administrators Executives, CEO, CMO, CFO Different stakeholders look at KPIs differently. Use right tools to present these properly Marketing Department
- 9. Marketing Knowledge Content Writing Knowledge Technical Knowledge Great SEO Copywriters, Social Media Managers, PR Staff Web Designers, Web Developers, Network Administrators Executives, CEO, CMO, CFO Different stakeholders look at KPIs differently. Use right tools to present these properly Marketing Department SEO Center of Excellence - 4Ts Hierarchy of Needs Teamwork Talent Training Tools Teamwork Talent Training Tools SEO On-Page Server Settings & Code Web Designers, Web Developers, Network Administrators Content Writers Off-Page Links Buzz Makers, Viral Marketers, Content Promotion Content Marketing SEO Diagnostics Content Marketing Foundational Continuous Different stakeholders get the same general training, but different specialized training
- 10. SEO On-Page Server Settings & Code Web Designers, Web Developers, Network Administrators Content Writers Off-Page Links Buzz Makers, Viral Marketers, Content Promotion Content Marketing SEO Diagnostics Content Marketing Foundational Continuous Different stakeholders get the same general training, but different specialized training SEO Center of Excellence - 4Ts Hierarchy of Needs Teamwork Talent Training Tools Teamwork Talent Training Tools Strategy – Alignment of strengths with 0pportunities Leverage team member’s strengths with the appropriate SEO task. Know who else is needed on the team. Guide for hiring Define roles and responsibilities on who does what when there are actionable SEO recommendations Leverage the right talents for the right SEO task
- 11. Strategy – Alignment of strengths with 0pportunities Leverage team member’s strengths with the appropriate SEO task. Know who else is needed on the team. Guide for hiring Define roles and responsibilities on who does what when there are actionable SEO recommendations Leverage the right talents for the right SEO task SEO Center of Excellence - 4Ts Hierarchy of Needs Teamwork Talent Training Tools Teamwork Talent Training Tools Synergistically working together Common understanding More approvals & less push back Streamlines the process Action leads to results. Results gives more renewals.
- 12. Summary No Action = No Results, No Results = No Renewal Action Acceptance Assurance Teamwork Talent Training Tools
- 13. Thanks! Questions? Benj Arriola VP SEO, Internet Marketing Inc. http://bit.ly/clarity14