2. Createdin 2002 by a company called
Lifescape
Bought by Google in 2004
Goal: To provide young adults(13-30) with
a platform to organize, view, and edit their
photos while allowing users to publish
these photos on their website
3. Strengths
• Widely known product of Google.
• Allows users to easily upload, create and share
photos with family and friends on the web.
• FREE to use!
Weaknesses
• Picasa lacks a strong social media presence
• Many other competitors
4. Currently target ages 13-30
Ipropose that they should expand their
current demographic to reach 13-50 year
olds
5. Twitter
• Create more enticing content that keeps followers
engaged
• Strive to make Picasa a trending topic
• Keep page updated and interactive
Facebook
• Keep content updated
• Offer a contest for best photo uploaded to the
Picasa fan page in order to get users to visit
frequently
6. Pinterest
• Photos are what drive Pinterest
• Having a large presence on Pinterest
will drive more traffic to the site
• “Pin” pictures featuring new Picasa
editing tools
7. Picasa can use Google Adwords to reach
the target demographic of 17-30 year olds
Keywords:
• “Picasa”
• “Photo Editing”
• “Photo Share
• “Google Picasa”
8. Google Picasa App
• Created for non-Google operated phones
IPhone, Blackberry, etc.
• Allows you to crop, edit, and share your photos
from your phone straight to the web.
9. Social Media
• The amount of traffic and “likes” that the Facebook
page receives
• Whether or not Picasa becomes a trending topic, and
or the number of followers increases
Internet Marketing
• Number of clicks per advertisement
Overall success will be determined by the number of
Picasa downloads following the implementation of
the new campaign
10. The proposed budget is about $1.5 million
Social Media(Facebook, Twitter,Pinterest)
• The only cost would be for potential contest
prizes( > $ 10,000)
Internet Marketing
• Around $1 million
Mobile Marketing
• Depending on how intricate the app is… Around
$500,000
